Pay per click (PPC) is an Internet advertising used on websites, in which advertisers pay when their ad is clicked. Advertisers bid on keywords or keyword phrases relevant to their target market.
Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages,
In flat-rate PPC a fixed amount is paid for every click on the perticular ad, Whereas in bid-based PPC different advertisers bid the amount they are ready to pay for every click on the ad. One who bids most gets the top position for their advertisement.
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