Social Media Optimization can be defined as a process of branding and generating new business using Social Media Websites. In Social Media Optimization or SMO, websites are optimized so that they are connected with popular websites such as Facebook, Twitter Linkedin, Youtube.
The main Focus and Aim of SMO is to deliver traffic to the website other than Search Engines. Along with the websites mentioned above, SMO includes forums, blogs, bookmarking websites to deliver traffic to your website.
The Benefits of social media optimization are increase in traffic, Visibility and higher rankings in search engines, Direct interaction with people on social networking sites, which makes you possible to find potential customers or employees.
Facebook advertisement allows you to connect with people who are interested in your business or product, As Facebook asks you to set the filters or targeted audience according to which the ads will be displayed on user profiles. Facebook is the most popular Social Networking website which has millions of users across the globe.
Advantages of Facebook advertising includes making your brand famous, lead generation, Marketing and Direct communication with people all over the world with same interests.
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